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Profile - Community Outreach and Social Marketing of Eye Care Services

Education Centres
    Lions Aravind Institute of Community Ophthalmology
Target group : Camp organizers, project managers, outreach coordinators, programme coordinators, social workers, counsellors, ophthalmic assistants engaged in outreach/marketing of eye care services
No.of Positions: 15 per batch
Duration: 3 weeks
Starting Date: Second week of June & November of each year
Frequency: offered twice a year
Medium of Instruction: English
Started Year : 1998

Course objective

The objective of the course is to develop the skills of eye care programmes to partner with the community and thus enhance the number of surgeries and level of eye care services provided to the community.

What will you learn from the training?
  • Estimate the magnitude of blindness, annual workload and unmet need in your service area
  • Plan for your service area and develop strategies and action plans to achieve the goal
  • Manage community outreach activities efficiently
  • Know the importance of health communication & behavior change for tackling the barriers to service utilisation
  • How counseling helps to cope with the large volume
  • Apply the concept of social marketing in eye care service delivery
  • How Aravind has succeeded in its outreach activities
  • Broaden your knowledge on associated programmes like CBR, school eye health programme, village volunteers programme etc.
  • Importance of community participation in eye care services
  • Help you in solving problems specific to your hospital to improve eye care services

How will you learn?

As part of your training you will be assigned to a camp organiser during the camp visits and he will help you participate in all steps of preparation and actual organisation of an eye camp, community group meetings and school eye health activities. You will also be exposed to case studies, group discussions, video shows and exercises on problem solving and teambuilding beside classroom lecture cum discussion. You will observe counselling given to the patients in various stages of their stay, training the volunteers and in monitoring the entire outreach activity. This training will be customised to certain extent depending on the requirement of each participant.

What happens during the training?

During the course of training, you will be required to develop the entire outreach strategy for your hospital in detail. Such detail will include working out the extent of blindness in your service area, identifying partners in the community, and preparation of both health education and camp publicity material in the local language.This entire strategy will be presented at the end of the training to the panel of course faculty for their comments and feedback.

Who will benefit from this course?

The work requires an interest in fieldwork, interacting with people and good communication skills. Although it is not necessary, it is desirable that such workers are graduates. (You may be working as a camp organiser, project manager, outreach coordinator, programme coordinator, social worker, counsellor, ophthalmic assistant etc.)


Since the participants come from all parts of India and other countries, interaction will be mostly in English. Aravind has doctors from all over India; hence an effort will be made to provide support in the local language also. However, this may not be possible at all times and hence a basic understanding of spoken English is necessary

Fee Structure
The fee for participating in the program is Rs. 10,000 for participants from India & Nepal; US$ 350 for overseas participants. 18% of GST tax is applicable in addition to the Course Fee. 

The fee will cover lecture notes, case materials, other course materials and lunch during the course.Accommodation and travel expenses are the responsibility of the participants. 

Payment Procedures
The program fee has to be sent upon the receipt of the invoice on confirmation of your selection. India and Nepal candidates can send the Demand Draft in favour of LAICO payable at Madurai. Overseas candidates can pay through wire transfer, the details will be given in the invoice. Payment is due within two weeks of the Invoice date. If admission is within 2 weeks to the start of the programme, payment is to be made on the spot. 100% of payment will be refunded if we receive your cancellation request 2 weeks prior to the programme start date. 25% of cancellation fee is applicable if we receive your cancellation request less than 14 days prior to the programme start date.

Information about Stay and Food:

Stay can be arranged at Inspiration – Aravind International trainee’s guest house which is located close to Aravind Eye Hospital / LAICO premises. Please read the brochure carefully to know about the rates, payment instructions and other important guidelines. Payment for the room and catering services for your entire course period should be paid in advance either by cheque / DD in favour of LAICO Trainees' Hostel, payable at Madurai. 

Note : On Sundays, only breakfast is served. Please pay and register for your meals along with your room rent as advance. There will be no refunds for meal payments. 

Please see the Inspiration Brochure for more details.

Where to come:

The course will be held at Lions Aravind Institute of Community Ophthalmology (LAICO), in Madurai, India. It is fully equipped with a 200-seat auditorium, projector-enabled classrooms and facilities for group discussion.

Madurai is well connected by air, rail and road to Chennai, Bangalore, Mumbai and Trivandrum. Nearby tourist attractions include a hill resort at Kodaikanal, the temple town of Rameswaram, and the southernmost tip of India at Kanyakumari.

The climate will be pleasant during February and rain is rare this time of year. The days will generally be warm and the nights comfortable.

E-mail terminals are available in LAICO, which participants can use during breaks, before or after hours. Many phone booths for interstate and international calls are located near Inspiration and LAICO.